{"title":"Best Selling New","description":null,"products":[{"product_id":"rajasi-amethyst-chettinad-silk","title":"Rajasi Amethyst - Chettinad Silk","description":"Embrace timeless elegance with the Rajasi Amethyst, a stunning Chettinad silk saree that celebrates the rich heritage of South Indian weaving. Crafted from authentic Chettinad silk, this saree features a luxurious drape and subtle sheen that catches light beautifully, making it perfect for weddings, festivals, and special occasions.\u003cbr\u003e\u003cbr\u003eThe deep amethyst hue radiates sophistication and grace, while the intricate traditional patterns showcase the meticulous craftsmanship of master weavers. The pallu and borders are adorned with delicate detailing that adds dimension and charm to your ensemble.\u003cbr\u003e\u003cbr\u003eEvery thread tells a story of tradition and artistry. Whether you're attending a grand celebration or a cherished family gathering, the Rajasi Amethyst transforms you into a vision of refined beauty. Pair it with traditional jewelry to complete your classic look.\u003cbr\u003e\u003cbr\u003eCelebrate your roots with authentic, handwoven luxury that stands the test of time.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55789831815459,"sku":"5194","price":3135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S11_11abf732-705a-42ff-9469-9aee1d3c6614.jpg?v=1792215042"},{"product_id":"suvarna-mayuri-mustard-gold-chettinad-silk","title":"Suvarna Mayuri Mustard Gold - Chettinad Silk","description":"Radiant mustard gold threads meet timeless Chettinad weaving in this exquisite silk creation. The Suvarna Mayuri drapes with natural elegance, its rich golden hue catching light like liquid sunshine. Each thread honours the heritage craft of South Indian silk-weaving, delivering texture and depth that elevates any occasion. Perfect for celebrations, festivals, or moments when you want to wear tradition with confidence. A piece that transcends seasons—versatile, luminous, unforgettable.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55789935755555,"sku":"5195","price":3925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S3001_3eb53168-3500-477e-82b8-dabbb20bcece.jpg?v=1792222451"},{"product_id":"raktambari-madhavi-chettinad-silk","title":"Raktambari Madhavi - Chettinad Silk","description":"\u003cp\u003eRaktambari Madhavi is a stunning handwoven Chettinad silk piece that celebrates timeless craftsmanship and tradition. 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Perfect for those who appreciate authentic South Indian textiles, this silk drape offers comfort without compromising on style. Ideal for festivals, weddings, and special events, Raktambari Madhavi celebrates heritage while making a contemporary statement.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55790135083299,"sku":"5197","price":3990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S401.jpg?v=1792222884"},{"product_id":"sindoorika-varnam-chettinad-silk","title":"Sindoorika Varnam - Chettinad Silk","description":"\u003cp\u003eSindoorika Varnam is a stunning Chettinad silk saree that celebrates traditional South Indian weaving heritage. Crafted from authentic Chettinad silk, this saree features intricate varnam patterns in rich, vibrant hues that beautifully complement auspicious occasions and festive celebrations.\u003cbr\u003e\u003cbr\u003eThe luxurious silk fabric drapes elegantly, offering a comfortable yet sophisticated silhouette. Perfect for weddings, temple visits, and special ceremonies, this saree embodies timeless craftsmanship and cultural significance. 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Chettinad silk is renowned for its natural lustre, durability, and breathable comfort — a fabric that honours tradition while embracing modern sensibilities.\u003cbr\u003e\u003cbr\u003eEach piece tells a story of skilled artisans who have perfected their craft across generations. 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The deep forest green hue complements all skin tones, making it an ideal choice for sarees, dress materials, or bespoke garments. Experience the heritage of South Indian textile craftsmanship with every drape.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55790453227811,"sku":"5200","price":3515.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S71_5f7c1b7e-871e-4aa4-857f-6dfae0df5f96.jpg?v=1792223440"},{"product_id":"aruna-mayurika-chettinad-silk","title":"Aruna Mayurika - Chettinad Silk","description":"Aruna Mayurika sarees celebrate the timeless elegance of Chettinad silk, a fabric renowned for its lustrous finish and exceptional durability. Each piece is handcrafted with intricate patterns that reflect traditional South Indian weaving techniques, making it perfect for weddings, festivals, and special occasions.\u003cbr\u003e\u003cbr\u003eThe rich, vibrant colors and fine silk texture drape beautifully, offering both comfort and sophistication. Chettinad silk is known for its ability to maintain its sheen and structure through years of wear, making these sarees a treasured investment piece.\u003cbr\u003e\u003cbr\u003eIdeal for those who appreciate authentic craftsmanship and cultural heritage, Aruna Mayurika sarees bring grace and tradition to your wardrobe.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55790660223267,"sku":"5201","price":2925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S801.jpg?v=1792223633"},{"product_id":"shyamala-jet-black-chettinad-silk","title":"Shyamala Jet Black - Chettinad Silk","description":"Embrace timeless elegance with Shyamala Jet Black, a stunning Chettinad silk creation that celebrates traditional craftsmanship. This luxurious fabric showcases the rich heritage of South Indian weaving, featuring a deep, lustrous black hue that exudes sophistication and grace.\u003cbr\u003e\u003cbr\u003eChettinad silk is renowned for its durability, natural sheen, and comfortable drape, making it ideal for special occasions, festivals, and formal gatherings. The intricate weaving technique brings out the fabric's inherent beauty, creating a piece that feels as exquisite as it looks.\u003cbr\u003e\u003cbr\u003ePerfect for sarees, dress materials, or any traditional ensemble, Shyamala Jet Black offers versatility without compromising on authenticity. Whether you're attending a celebration or seeking an investment piece for your wardrobe, this silk delivers unmatched quality and timeless appeal.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55790866333987,"sku":"5202","price":2925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S901.jpg?v=1792224026"},{"product_id":"tamrangi-soft-sico","title":"Tamrangi - Soft Sico","description":"Tamrangi - Soft Sico brings traditional elegance to your everyday wardrobe. Crafted with premium sico fabric, this piece offers exceptional softness and comfort against your skin. The lightweight drape makes it perfect for any season, while its vibrant colors and authentic design celebrate timeless craftsmanship. Ideal for cultural occasions or casual wear, this accessory adds a touch of grace and heritage to your personal style. Experience the perfect blend of tradition and comfort with Tamrangi.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55791031157027,"sku":"5203","price":2735.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S102.jpg?v=1792224427"},{"product_id":"varnika-soft-sico","title":"Varnika - Soft Sico","description":"Varnika Soft Sico combines traditional elegance with modern comfort. Crafted from premium soft Sico fabric, this piece drapes beautifully while maintaining its shape throughout the day. Perfect for celebrations, festivals, or everyday wear, it offers a luxurious feel against the skin. The gentle fabric allows for easy movement while exuding sophistication. Ideal for those seeking authentic traditional attire without compromising on comfort and quality.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55791160131875,"sku":"5204","price":2735.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S111.jpg?v=1792224760"},{"product_id":"tarang-deep-teal-soft-sico","title":"Tarang Deep Teal - Soft Sico","description":"Tarang Deep Teal - Soft Sico brings elegance to your wardrobe with its rich, sophisticated hue. Crafted from premium soft Sico fabric, this piece offers comfort without compromising on style. The deep teal colour is versatile enough for both casual occasions and festive celebrations, making it an essential addition to your collection. Perfect for those who appreciate quality textiles and timeless designs.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55791254962467,"sku":"5205","price":2735.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S121.jpg?v=1792225009"},{"product_id":"meghadri-dusty-steel-blue-soft-sico","title":"Meghadri Dusty Steel Blue - Soft Sico","description":"Embrace timeless elegance with Meghadri Dusty Steel Blue, a sophisticated soft sico fabric that celebrates traditional craftsmanship. The muted, cloud-like steel blue hue offers understated luxury, perfect for those seeking refined style with cultural grace. Soft sico's gentle drape and comfortable texture make it ideal for both ceremonial occasions and everyday wear. This classic shade complements all skin tones and pairs effortlessly with traditional jewelry. Experience the perfect blend of heritage and comfort—a wardrobe essential for the discerning wearer.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55792929800483,"sku":"5206","price":2925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S131.jpg?v=1792238836"},{"product_id":"meghadri-sunset-coral-orange-soft-sico","title":"Meghadri Sunset Coral Orange - Soft Sico","description":"Embrace timeless elegance with Meghadri Sunset Coral Orange, a stunning soft silk creation that captures the warmth of golden hour. This traditional wear piece blends heritage craftsmanship with luxurious comfort, perfect for celebrations, festivals, and special occasions. The rich coral orange hue radiates sophistication, while the gentle drape of soft silk flatters every silhouette. Ideal for those who appreciate authentic fabrics and classic design, this piece transforms any moment into a memorable occasion.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55792934912291,"sku":"5207","price":2925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S141.jpg?v=1792239045"},{"product_id":"aarambh-green-soft-sico","title":"Aarambh Green - Soft Sico","description":"Embrace timeless elegance with Aarambh Green, a soft and luxurious Sico fabric piece that celebrates traditional craftsmanship. This versatile garment combines comfort with grace, perfect for festive occasions, celebrations, or everyday wear. The gentle drape and refined texture of Sico fabric ensure you look and feel your best. Ideal for those who appreciate quality, tradition, and understated sophistication in their wardrobe.","brand":"Rithanyaa","offers":[{"title":"Default Title","offer_id":55792937173283,"sku":"5208","price":2925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/9593\/3731\/files\/S151.jpg?v=1792239318"},{"product_id":"sharvani-orchid-pink-soft-sico","title":"Sharvani Orchid Pink - Soft Sico","description":"Introducing Sharvani Orchid Pink – a stunning traditional ensemble crafted in luxuriously soft Sico fabric. This elegant piece celebrates timeless grace with its delicate orchid pink hue, perfect for festivals, celebrations, and special occasions.\u003cbr\u003e\u003cbr\u003eThe Sico material ensures a gentle drape against your skin while maintaining durability through countless wears. 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